“Too Good at Goodbyes”, which tells of a turbulent personal relationship, is Sam Smith’s first solo release since his 2015 James Bond theme “Writing’s on the Wall.”
In a Beats 1 interview, Sam explained that only four songs on the album are about him, and “Too Good at Goodbyes” is one of them. He told Zane Lowe how the song was inspired by a real relationship:
The song is about a relationship I was in and it’s basically about getting good at getting dumped. I’m still very, very single. I think I’m even more single than I was when I released In the Lonely Hour.
In an interview with Nick Grimshaw on BBC Radio 1 on the morning the song dropped, Nick introduced Sam by saying that “the vibes around Sam have definitely changed,” and Sam agreed.
He explained that the album, due in November, is a tribute to the family and friends who supported him over the years, focusing on ‘their lives — their ups and downs’, rather than his own.
The artwork for “Too Good at Goodbyes” features a giant bouquet of dying flowers. In his interview with Beats 1 host Zane Lowe, Zane commented that the artwork for “Too Good at Goodbyes” is dark and then jokingly mentioned:
My favorite thing that I’ve seen so far in your social roll out for this record, is you sitting there, with a big smile your face holding a picture of your artwork with dying flowers on it.
“My favorite flowers are dead flowers,” Smith explained, and then added:
I think the colors are really, really beautiful. So for my album cover shoot… we got loads and loads of dead flowers, but it didn’t actually work out for the cover in the end. We had this beautiful picture that we made black and white and, I don’t know, it symbolizes goodbyes to me.